Endless Available at wave jewellery sees growth in the UK and worldwide
The leather bracelet and charm concept brand Endless Jewelry, which held its first international trade launch at Inhorgenta is now seeing a major uptake, working with over 274 retail partners in the UK and over 1,800 stores worldwide
“We are delighted with the response to the brand from retailers right across Europe and in the States,” said the founder of Endless Jewelry, Jesper Nielsen. “Recently in the UK we have secured a number of big accounts including Beaverbrooks and Chisholm Hunter, & wavejewellery.com and every week we are opening with quality independent jewellers across the UK and Ireland. We are very pleased that so many retailers are choosing to take the Endless journey with us.”
The new brand is investing in a major marketing and PR strategy in its key markets and UK activity includes running advertising campaigns in leading fashion titles Marie Claire, Cosmopolitan, Company, Glamour and Hello! magazines to accelerate brand awareness to consumers. Endless Jewelry will also be a major exhibitor at the International Jewellery London Show.
Prices for charms start at around £20, while the leather bracelets, which come in a wide variety of colours and sizes, are priced from £45.